Blogs

Wide Angle – World First CRM & CLM Now in Windows 8

Jun 02, 2014

We are happy to announce SwaaS’s highly anticipated ‘Wide Angle’ closed loop marketing (CLM) software suite will include full support for Windows 8. The inclusion of Windows 8 support means that Wide Angle clients can now effortlessly use the same content across a full spectrum of devices. Now with our unique creation Wide Angle binds […]

Pharma CRM & CLM – Some steps to do well as a Pharma Medical Representative

Feb 14, 2014

Develop a purpose for the job.  For example, if your objective is to own your own car in the next three years, the current job is the tool in your hands, do it properly, to ultimately realize your objective.  If you sincerely believe and involved in the chosen purpose, then, that will keep driving you […]

Pharma CRM & CLM – Explore your true potential

Jan 28, 2014

Find a purpose for the job which is achievable in medium term, and sincerely believe in it.  Such a purpose will give you necessary passion, fire, and commitment towards the job, and using the job as a tool, you will be able to achieve the purpose.   Otherwise, if you work simply for monthly salary to […]

Pharma CLM- (Closed Loop Marketing)Think & Act Differently

Sep 24, 2013

“Success” can be embraced by anyone who is willing to work for it sincerely.  However in the field for Pharmaceutical formulations selling/marketing, though there are lakhs of Medical Representatives in the country representing various Companies, a majority of them have turned out to be at best ‘mediocre’ or ‘average’, and only some turn out to […]

Microsoft Case Study- Windows Azure Swaas Systems

Jul 23, 2013

Swaas Systems Services Firm Builds Customer Equity and Sales with a Cloud-Based Solution for Pharmaceuticals Built on Windows Azure, HiDoctor is a closed loop marketing solution with customer relationship management capabilities for the pharmaceutical industry. The easy-to-use, cloud-based solution automates data entry for pharmaceutical representatives and delivers business intelligence to the management and the reps. […]

Pharma CLM-(Closed Loop Marketing) Let the field force be ‘different’

Jul 23, 2013

Now-a-days all Pharma Companies have been struggling to find good quality candidates for field positions (Medical Representatives), because of the job opportunities available elsewhere, like BPOs, Big Shopping Complexes, etc. Since this Industry has been doing well, obviously we see lot of new entrants coming in, and they are also on the look- out for […]

Pharma CLM(Closed Loop Marketing) – The ‘secrets’ to better results in Pharma selling

Jul 23, 2013

a) Better understanding of the products, communicating the salient features & benefits properly to the medical profession and get them converted to the brands being promoted, are the most important job responsibilities of Medical Representatives in pharmaceutical selling/marketing. One can (deservingly) feel ‘on top of the world’ if he is able to convince a tough […]

Pharma SFA- “13 Sales closing in a year, instead of 12!”

Jun 28, 2013

Normally Pharma Companies in India do their monthly sales closings at the end of every month, thus 12 sales closings in a year. However it is also possible to have a 13 sales closing in a year plan instead of the mundane 12 sales closing in a year plan, as explained below: Normally we will […]

Pharma Sales force Effectiveness-Integration between Sales & Marketing

Jun 28, 2013

The Corporate nomenclature addresses the domain of Sales & Marketing, as a single entity, on a purpose. It is now proven beyond doubts that the companies that have a better integration of the Marketing and Sales streams have a strong hold in effectively escalating the growth of the top line. The Sales and marketing domains […]

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